Whenever You Headed Towards The Shopping Store
THE MARKETING STRATEGY
Have you ever visited to the shopping stores not intending to buy anything, only to come home with handful of goods you were seemingly powerless to resist? That is not your greed, it is the marketing strategy that worked well to inspire you to buy more than what you actually needed.
The shopkeepers are very well known stratagems to attract you by flauntingly displaying banners that has absolute spark of freshness and glamour to turn you on. Once you arrive at the mall you chance upon the glittering products focused in lights. Right from the jewelry to the lifestyle products including fashion clothing and home decor everything attracts you in seconds. When you see your list, you naturally begin to think,'Are these the only products I am going to take home after visiting such a wonder shopping place?' You rethink again and make your mind. The list is pushed back into the pocket or handbag seemingly insufficient content.
Mall and stores are arranged in such a way that they map out the journey of buyers that shopkeeper exactly want them to buy. Once you enter the mall you no more control yourself. You are controlled by the surrounding, music and atmosphere. Sometimes, unplanned purchases, helped by the aroma of fresh baked bread served around the store can led to mouthwatering and much possible to increase your bag size.
The shopping experience can range from delightful to terrible, based on a variety of factors including how the customer is treated, convenience, the type of goods being purchased, and mood. The shopping experience can also be influenced by other shoppers. For example, research from a field experiment found that male and female shoppers who were accidentally touched from behind by other shoppers left a store earlier than people who had not been touched and evaluated brands more negatively, resulting in the Accidental Interpersonal Touch effect.
According to a 2000 report, in the U.S. state of New York, women purchase 80% of all consumer goods and influence 80% of health-care decisions.
ANCIENT GREECE MARKET
In ancient Greece, the agora served as a marketplace where merchants kept stalls or shops to sell their goods. Ancient Rome utilized a similar marketplace known as the forum. For example, there was Trajan's Market with tabernae that served as retailing units.
Shopping lists are known to have been used by Romans, as one was discovered near Hadrian's wall dated back to 75–
125 CE written for a soldier. Fairs and markets were established to facilitate the exchange of goods and services. People would shop for goods at a weekly market in nearby towns.
Shopping Culture And Activity
Corner stores are common in the United States, and are often called bodegas in Spanish speaking communities. Sometimes peddlers and ice cream trucks pass through neighborhoods offering goods and services. Also, garage sales are a common form of second hand resale.
Shopping itself is said to be a well known culture in European countries. One of which includes term as 'party plan'. The party plan is a method of marketing products by hosting a social event, using the event to display and demonstrate the product or products to those gathered, and then to take orders for the products before the gathering ends. Most business have shopping hours, but others are open around the clock. Some nations regulate the operation of businesses for religious reasons and do not allow shopping on particular days or dates. These are known as blue laws.
Shopping frenzies are periods of time where a burst of spending occurs, typically near holidays in the United States, with Christmas shopping being the biggest shopping spending season, starting as early as October and continuing until after Christmas.
Some religions regard such spending seasons as being against their faith and dismiss the practice. Many contest the over-commercialization and the response by stores that downplay the shopping season often cited in the War on Christmas.
The pricing technique
The pricing technique used by most retailers is cost-plus pricing. This involves adding a markup amount (or percentage) to the retailers' cost. Another common technique is manufacturers suggested list pricing. This simply involves charging the amount suggested by the manufacturer and usually printed on the product by the manufacturer.
In Western countries, retail prices are often called psychological prices or odd prices: a little less than a round number, e.g. $6.95. In Chinese societies, prices are generally either a round number or sometimes some lucky number. This creates price points.
Often, prices are fixed and price discrimination can lead to a bargaining situation often called haggling, a negotiation about the price. Economists see this as determining how the transaction's total economic surplus will be divided between consumers and producers. Neither party has a clear advantage because the threat of no sale exists, in which case the surplus would vanish for both.
When shopping online, it can be more difficult to negotiate price given that you are not directly interacting with a sales person. Some consumers use price comparison websites to find the best price and/or to make a decision about who or where to buy from to save money.
Behind the scenes at retail
Corporations and independent store owners alike are always trying to get the edge on their competitors. One way to do this is to hire a merchandising solutions company to design custom store displays that will attract more customers in a certain demographic. The nation's largest retailers spend millions every year on in-store marketing programs that correspond to seasonal and promotional changes. As products change, so will a retail landscape. Retailers can also use facing techniques to create the look of a perfectly stocked store, even when it is not.
A destination store is one that customers will initiate a trip specifically to visit, sometimes over a large area. These stores are often used to "anchor" a shopping mall or plaza, generating foot traffic, which is capitalized upon by smaller retailers.
So if you are not in a mood of retail therapy but can't avoid to go in shopping center, it might be best to leave your wallet at home because shops have ways of marketing you buy!
© Copyright. ARTILY BLOG PRESS AND MEDIA .INC